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Overview
webpage
https://business.fiu.edu/academic-departments/marketing/index.cfm
Affiliation
people
Position
Austin, Lathan
, Associate Teaching Professor
Bahadir, S. Cem
, Associate Professor
Beristain, Elizabeth
, Teaching Professor
Birrittella, Tim
, Teaching Professor
Chapman, Linnéa
, Assistant Professor
Chen, Vivian
, Teaching Professor
Dickson, Peter
, Professor
Dorsey, Joshua
, Assistant Professor
Garcia Dastugue, Sebastian
, Associate Professor
Garcia, Maria Milagros
, Teaching Professor
Guess, Wendy
, Associate Teaching Professor
Lassar, Walfried
, Professor
Lee, Jae Hoon
, Associate Professor
Maloney, Gregory
, Teaching Professor
Mesia, Ronald
, Teaching Professor
Miyazaki, Anthony
, Professor
Mosquera, Gustavo
, Associate Teaching Professor
Pietraszek, Anna
, Associate Teaching Professor
Richmond, Nancy
, Associate Teaching Professor
Rodriguez, Alexandra
, Associate Professor
Rody, Raymond
, Associate Teaching Professor
Sinha, Jayati
, Associate Professor
Soltero Venegas, Rafael
, Teaching Professor
Ta, Ha
, Associate Professor
Tanenbaum, Jaclyn
, Teaching Professor
Taylor, Kimberly
, Professor
Usman, Umair
, Assistant Professor
Yap, Andrew
, Associate Teaching Professor
organization within
College of Business
Scholarly & Creative Works
selected publications
Article
2026
The Effect of Libertarian Beliefs on Consumer Attitudes Toward Driving Controls
.
Journal of Nonprofit and Public Sector Marketing
. 38:570-592.
Full Text via DOI:
10.1080/10495142.2026.2618780
Web of Science:
001686644500001
2026
Uplifting Without Overheating: Navigating the Intersection of Financial and Climate Vulnerabilities
.
JOURNAL OF PUBLIC POLICY & MARKETING
.
Full Text via DOI:
10.1177/07439156261453304
Web of Science:
001815161300001
2026
How Consumers Evaluate Human, AI, and Hybrid Therapists: Psychological Pathways to Expected Service Satisfaction
.
JOURNAL OF CONSUMER AFFAIRS
. 60.
Full Text via DOI:
10.1111/joca.70061
Web of Science:
001804237100001
2026
Does Country-Level Advertising Spending Influence Consumer Credit? International Evidence
.
JOURNAL OF INTERNATIONAL MARKETING
.
Full Text via DOI:
10.1177/1069031X261448124
Web of Science:
001837056500001
2026
The Impact of Learning Modality, Academic Performance, and Demographics on Self-Perceived Mastery of Supply Chain Employee Competencies
.
Transportation Journal
. 65.
Full Text via DOI:
10.1002/tjo3.70020
Web of Science:
001751770900002
2026
When size doesn't matter: The impact of unexpected surcharges on consumer reactions
.
JOURNAL OF BUSINESS RESEARCH
. 208.
Full Text via DOI:
10.1016/j.jbusres.2026.116046
Web of Science:
001692268500003
2026
Emotional AI as a facilitator of co-created service value in a health-care ecosystem: a collective framework
.
Journal of Services Marketing
. 40:220-237.
Full Text via DOI:
10.1108/JSM-01-2025-0041
Web of Science:
001566659400001
2026
The effectiveness of using visible disabilities in brand ads: when and why it works
.
EUROPEAN JOURNAL OF MARKETING
. 60:510-543.
Full Text via DOI:
10.1108/EJM-12-2023-0886
Web of Science:
001666812500001
2026
Real estate prices and the retailing sector dynamics
.
Journal of Retailing
.
Full Text via DOI:
10.1016/j.jretai.2026.04.005
2025
Social mindfulness as an institutional arrangement to promote service employee well-being
.
Journal of Services Marketing
. 39:901-915.
Full Text via DOI:
10.1108/JSM-02-2025-0150
Web of Science:
001607290600001
2025
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth
.
Journal of Retailing
. 101:366-381.
Full Text via DOI:
10.1016/j.jretai.2025.04.005
Web of Science:
001569846800005
2025
The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets
.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
. 34:948-962.
Full Text via DOI:
10.1108/JPBM-01-2025-5722
Web of Science:
001495062900001
2025
The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception
.
JOURNAL OF ADVERTISING RESEARCH
. 65:392-409.
Full Text via DOI:
10.1080/00218499.2025.2464281
Web of Science:
001564785800001
2025
Should You Post That? A Social Mindfulness Approach to Sharing Information About Others Online
.
Journal of the Association for Consumer Research
. 10:264-276.
Full Text via DOI:
10.1086/735024
Web of Science:
001466961700001
2025
Brand posts with memes on social media: perceived humor and consumer engagement
.
Journal of Consumer Marketing
.
Full Text via DOI:
10.1108/JCM-09-2024-7221
Web of Science:
001481461100001
2025
Investigating the effects of generative ai on student satisfaction and self-efficacy
.
Marketing Education Review
.
Full Text via DOI:
10.1080/10528008.2025.2576159
2024
On the relationship between modes of learning and graduates' success in the field - the case of a logistics program: A necessary condition analysis
.
International Journal of Management Education
. 22.
Full Text via DOI:
10.1016/j.ijme.2024.101039
Web of Science:
001292612200001
2024
Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning
.
JOURNAL OF INTERNATIONAL MARKETING
. 32:5-22.
Full Text via DOI:
10.1177/1069031X241226668
Web of Science:
001176119300001
2024
When does word of mouth versus marketing drive brand performance most?
.
Journal of Marketing Analytics
. 12:473-491.
Full Text via DOI:
10.1057/s41270-023-00267-x
Web of Science:
001100695400001
2024
More than just your name: Public donations drive inferences of egoistic and altruistic motives
.
PSYCHOLOGY & MARKETING
. 41:1854-1867.
Full Text via DOI:
10.1002/mar.22015
Web of Science:
001209408500001
2024
Social class and conspicuous brand logo in gift choice
.
JOURNAL OF CONSUMER BEHAVIOUR
. 23:1739-1751.
Full Text via DOI:
10.1002/cb.2301
Web of Science:
001134833000001
2024
The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective
.
Journal of the Association for Consumer Research
. 9:319-331.
Full Text via DOI:
10.1086/730280
Web of Science:
001228783600001
2024
Investigating drivers of telecare acceptance to improve healthcare quality for independently living older adults
.
International Journal for Quality in Health Care
. 36.
Full Text via DOI:
10.1093/intqhc/mzae039
Web of Science:
001224342400001
2024
How social media usage and the fear of missing out impact minimalistic consumption
.
EUROPEAN JOURNAL OF MARKETING
. 58:1083-1114.
Full Text via DOI:
10.1108/EJM-08-2022-0641
Web of Science:
001164281900001
2024
Patient perceptions of healthcare service quality in Romania: Public versus private hospitals – Implications for developed and developing healthcare systems
.
Journal of Hospital Administration
. 13:16.
Full Text via DOI:
10.5430/jha.v13n1p16
2024
Online Health Information Seeking and Preventative Health Actions: Cross-Generational Online Survey Study
.
JOURNAL OF MEDICAL INTERNET RESEARCH
. 26.
Full Text via DOI:
10.2196/48977
Web of Science:
001186142500001
2024
Exploring the impact of temperature perception and fear of missing out on distracted walking
.
Transportation Research Part F: Traffic Psychology and Behaviour
. 101:354-374.
Full Text via DOI:
10.1016/j.trf.2023.12.014
Web of Science:
001175713500001
2024
The turbulent future of expertise and training markets
.
Journal of Services Marketing
. 38:43-55.
Full Text via DOI:
10.1108/JSM-08-2023-0301
Web of Science:
001127660900001
2023
Preference for imperfect produce: The influence of political ideology and openness to experience
.
APPETITE
. 191.
Full Text via DOI:
10.1016/j.appet.2023.107068
Web of Science:
001093910000001
2023
The adoption and disadoption of electric vehicles by innovators
.
MARKETING LETTERS
. 34:549-573.
Full Text via DOI:
10.1007/s11002-022-09659-y
Web of Science:
000896949700001
2023
Revisiting the Academic-Practitioner Model: Searching for a Fit between Classroom Content and the Need in the Field
2023
WHAT DRIVES CONSUMERS TO LIKE AND RETWEET BRAND POSTS ON SOCIAL MEDIA? THE IMPACT OF BRAND POSTS WITH MEMES ON PERCEIVED HUMOR AND CONSUMER ENGAGEMENT
.
Global Fashion Management Conference
. 112-112.
Full Text via DOI:
10.15444/gmc2023.02.03.05
2023
Rethinking scarcity and poverty: Building bridges for shared insight and impact
.
JOURNAL OF CONSUMER PSYCHOLOGY
. 33:489-509.
Full Text via DOI:
10.1002/jcpy.1323
Web of Science:
000850316500001
2023
Understanding retail exclusion and promoting an inclusive customer experience at transforming service encounters
.
JOURNAL OF CONSUMER AFFAIRS
. 57:1482-1522.
Full Text via DOI:
10.1111/joca.12529
Web of Science:
000981370800001
2023
Attraction and compromise effects under social exclusion
.
EUROPEAN JOURNAL OF MARKETING
. 57:2076-2111.
Full Text via DOI:
10.1108/EJM-01-2022-0004
Web of Science:
000979721400001
2023
The impact of infectious disease cues on visual pattern-seeking
.
INTERNATIONAL JOURNAL OF ADVERTISING
. 42:740-772.
Full Text via DOI:
10.1080/02650487.2022.2105004
Web of Science:
000832909600001
2023
Ethnic identity-based motivation: A model emergent from US Hispanic consumers
.
JOURNAL OF CONSUMER PSYCHOLOGY
. 33:303-327.
Full Text via DOI:
10.1002/jcpy.1340
Web of Science:
000911254600001
2023
The roles of trait prudence and desire in consumer self-control for temptations
.
Journal of Consumer Marketing
. 40:380-391.
Full Text via DOI:
10.1108/JCM-12-2019-3537
2023
The impact of childhood environments on the sunk-cost fallacy
.
PSYCHOLOGY & MARKETING
. 40:531-541.
Full Text via DOI:
10.1002/mar.21750
2023
Mixed adenoneuroendocrine carcinoma of the ampulla of Vater: Three case reports and a literature review
.
Annals of Hepato-Biliary-Pancreatic Surgery
. 27:107-113.
Full Text via DOI:
10.14701/ahbps.22-054
Web of Science:
001136943000008
2023
Artificial Intelligence in Marketing and Consumer Behavior Research
.
Foundations and Trends in Marketing
. 18:1-93.
Full Text via DOI:
10.1561/1700000078
Web of Science:
001085034300001
2022
Getting
real
about consumer poverty: Deep processes for transformative action
.
JOURNAL OF CONSUMER AFFAIRS
. 56:1332-1355.
Full Text via DOI:
10.1111/joca.12479
Web of Science:
000851436100001
2022
Mindfully aware and open: Mitigating subjective and objective financial vulnerability via mindfulness practices
.
JOURNAL OF CONSUMER AFFAIRS
. 56:1284-1311.
Full Text via DOI:
10.1111/joca.12474
Web of Science:
000842966600001
2022
The effect of trust in management on salespeople's selling orientation
.
MARKETING LETTERS
. 33:381-397.
Full Text via DOI:
10.1007/s11002-021-09612-5
Web of Science:
000784709500002
2022
The new world of philanthropy: How changing financial behavior, public policies, and COVID-19 affect nonprofit fundraising and marketing
.
JOURNAL OF CONSUMER AFFAIRS
. 56:1079-1105.
Full Text via DOI:
10.1111/joca.12461
Web of Science:
000817205900001
2022
Managing design for innovative new products and services
.
Journal of Business Strategy
. 43:275-282.
Full Text via DOI:
10.1108/JBS-11-2020-0253
2022
COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making
.
Journal of Travel Research
. 61:837-854.
Full Text via DOI:
10.1177/00472875211008252
Web of Science:
000646182700001
2022
Effects of plan specificity and eveningness-morningness orientation on health goal pursuit
.
PSYCHOLOGY & MARKETING
. 39:838-852.
Full Text via DOI:
10.1002/mar.21624
Web of Science:
000729437300001
2022
Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
.
JOURNAL OF MARKETING
. 86:66-86.
Full Text via DOI:
10.1177/00222429211024255
Web of Science:
000705184200001
2022
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value
.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
. 39:227-246.
Full Text via DOI:
10.1016/j.ijresmar.2021.09.009
Web of Science:
000761467400013
2022
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
.
PSYCHOLOGY & MARKETING
. 39:370-389.
Full Text via DOI:
10.1002/mar.21602
Web of Science:
000702759100001
2022
Pandering to Pandemics: Framing Choices for Success—Insight for CEOS.
Full Text via DOI:
10.2139/ssrn.4254457
2022
Supply Chain Essentials: Exploring the Antecedents of the Firm’s Logistics Capabilities
Full Text via DOI:
10.2139/ssrn.4255236
2022
When Culturally Adaptive Service Behaviors Affect Customer Satisfaction in Shared Ethnicity Service Encounters
.
Services Marketing Quarterly
. 43:277-293.
Full Text via DOI:
10.1080/15332969.2021.1992559
2021
Impact of Medical Blog Reading and Information Presentation on Readers' Preventative Health Intentions: Mixed Methods, Multistudy Investigation
.
JOURNAL OF MEDICAL INTERNET RESEARCH
. 23.
Full Text via DOI:
10.2196/23210
Web of Science:
000740351900003
2021
Understanding Supply Chain Visibility as a Consequence of Organizational Capabilities
2021
Beyond craving: Appetitive desire as a motivational antecedent of goal-directed action intentions
.
PSYCHOLOGY & MARKETING
. 38:2169-2190.
Full Text via DOI:
10.1002/mar.21560
Web of Science:
000680922800001
2021
Crisis leadership: The new imperative for MBA curricula
.
International Journal of Management Education
. 19.
Full Text via DOI:
10.1016/j.ijme.2021.100534
Web of Science:
000697356200003
2021
Appealing to the Crowd: Motivation Message Framing and Crowdsourcing Performance in Retail Operations
.
PRODUCTION AND OPERATIONS MANAGEMENT
. 30:3192-3212.
Full Text via DOI:
10.1111/poms.13423
Web of Science:
000644946900001
2021
Spotlight on design: strengthening innovation for more product and service sales
.
Journal of Business Strategy
. 42:83-90.
Full Text via DOI:
10.1108/JBS-10-2019-0203
2021
Promotion of
in situ
Forest Farmed American Ginseng (
Panax quinquefolius
L.) as a Sustainable Use Strategy: Opportunities and Challenges
.
FRONTIERS IN ECOLOGY AND EVOLUTION
. 9.
Full Text via DOI:
10.3389/fevo.2021.652103
Web of Science:
000634953000001
2021
ETHNIC CONGRUITY MOTIVE: WHEN SERVICE ENCOUNTERS WITH HISPANIC FRONTLINE EMPLOYEES ENHANCE HISPANIC CUSTOMERS' SERVICE SATISFACTION
.
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
. 34:186-215.
2021
Hybrid and Online Peer Group Grading: Adding Assessment Efficiency While Maintaining Perceived Fairness
.
Marketing Education Review
. 31:275-283.
Full Text via DOI:
10.1080/10528008.2021.1887746
2021
In-store shopping hassles: Conceptualization and classification
.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
. 45:119-130.
Full Text via DOI:
10.1111/ijcs.12607
Web of Science:
000557791200001
2020
Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture
.
JOURNAL OF INTERNATIONAL MARKETING
. 28:3-20.
Full Text via DOI:
10.1177/1069031X20936278
Web of Science:
000562804200002
2020
New product introductions for low-income consumers in emerging markets
.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
. 48:914-940.
Full Text via DOI:
10.1007/s11747-019-00648-8
Web of Science:
000560290700008
2020
When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations
.
JOURNAL OF BUSINESS RESEARCH
. 112:45-55.
Full Text via DOI:
10.1016/j.jbusres.2020.02.039
Web of Science:
000527393100005
2020
Leveraging the Existing US Healthcare Structure for Consumer Financial Well-Being: Barriers, Opportunities, and a Framework toward Future Research
.
JOURNAL OF CONSUMER AFFAIRS
. 54:70-99.
Full Text via DOI:
10.1111/joca.12274
Web of Science:
000480646900001
2020
Applying lean maintenance to optimize manufacturing processes in the supply Chain: A Peruvian print company case
.
International Journal of Supply Chain Management
. 9:264-281.
2020
Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research
.
JOURNAL OF PUBLIC POLICY & MARKETING
. 39:76-92.
Full Text via DOI:
10.1177/0743915619848422
Web of Science:
000502534400006
2020
Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
.
JOURNAL OF ADVERTISING
. 49:98-108.
Full Text via DOI:
10.1080/00913367.2019.1689872
Web of Science:
000503556400001
2019
Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation
.
JOURNAL OF CONSUMER RESEARCH
. 46:791-807.
Full Text via DOI:
10.1093/jcr/ucz021
Web of Science:
000507376000009
2019
Don’t give US pink ribbons and skinny girls: Breast cancer survivors’ evaluations of cancer advertising
.
Health Marketing Quarterly
. 36:186-202.
Full Text via DOI:
10.1080/07359683.2019.1618007
2019
Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations (Publication with Expression of Concern)
.
JOURNAL OF MARKETING
. 83:121-138.
Full Text via DOI:
10.1177/0022242919841595
Web of Science:
000473484500007
2019
Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion
.
JOURNAL OF ADVERTISING
. 48:271-283.
Full Text via DOI:
10.1080/00913367.2019.1597788
Web of Science:
000469119800001
2019
Mortality and Air Pollution Effects of Air Quality Interventions in Delhi and Beijing
.
FRONTIERS IN ENVIRONMENTAL SCIENCE
. 7.
Full Text via DOI:
10.3389/fenvs.2019.00015
Web of Science:
000460603300001
2019
Development of supply chain quality management in peruvian blueberry companies: A case study in Cañete, Peru
.
International Journal of Supply Chain Management
. 8:795-808.
2019
Modeling the distribution of organic coffee Supply Chain from Junín region, Peru
.
International Journal of Supply Chain Management
. 8:394-403.
2019
Organic coffee supply chain source process integration: A Peruvian case
.
International Journal of Supply Chain Management
. 8:133-145.
2018
Customer engagement behaviors: The role of service convenience, fairness and quality
.
JOURNAL OF RETAILING AND CONSUMER SERVICES
. 44:293-304.
Full Text via DOI:
10.1016/j.jretconser.2018.07.018
Web of Science:
000441584500031
2018
What brand extensions need to fully benefit from their parental heritage
.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
. 46:948-963.
Full Text via DOI:
10.1007/s11747-018-0586-5
Web of Science:
000440729300009
2018
Can a Rude Waiter Make Your Food Less Tasty? Social Class Differences in Thinking Style and Carryover in Consumer Judgments
.
JOURNAL OF CONSUMER PSYCHOLOGY
. 28:450-465.
Full Text via DOI:
10.1002/jcpy.1020
Web of Science:
000438723300005
2018
Customer engagement behavior in individualistic and collectivistic markets
.
JOURNAL OF BUSINESS RESEARCH
. 86:281-290.
Full Text via DOI:
10.1016/j.jbusres.2017.06.001
Web of Science:
000431837600026
2018
Cultural differences in conflict resolution strategies: A US-Mexico comparison
.
INTERNATIONAL JOURNAL OF CROSS CULTURAL MANAGEMENT
. 18:33-51.
Full Text via DOI:
10.1177/1470595817747638
Web of Science:
000437282300003
2018
#FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions
Full Text via DOI:
10.20429/amtp.2018.41
2018
Exploring consumer attitudes and purchasing intentions of cross-border online shopping in Korea
.
Journal of Korea Trade
. 22:86-104.
Full Text via DOI:
10.1108/JKT-10-2017-0093
Web of Science:
000436958300001
2017
Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion
.
JOURNAL OF CONSUMER PSYCHOLOGY
. 27:409-421.
Full Text via DOI:
10.1016/j.jcps.2017.03.004
Web of Science:
000412380200001
2017
Language divergence in service encounters: Revisiting its influence on word-of-mouth
.
JOURNAL OF BUSINESS RESEARCH
. 72:210-213.
Full Text via DOI:
10.1016/j.jbusres.2016.07.015
Web of Science:
000393543600021
2017
The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes
.
JOURNAL OF BUSINESS RESEARCH
. 72:158-167.
Full Text via DOI:
10.1016/j.jbusres.2016.10.009
Web of Science:
000393543600016
2017
Living "light green": the limits and lived experiences of green motherhood
.
QUALITATIVE MARKET RESEARCH
. 20:370-389.
Full Text via DOI:
10.1108/QMR-06-2016-0049
Web of Science:
000404859000006
2017
The role of cultural communication norms in social exclusion effects
.
JOURNAL OF CONSUMER PSYCHOLOGY
. 27:108-116.
Full Text via DOI:
10.1016/j.jcps.2016.05.006
Web of Science:
000392041100011
2016
Triggers and outcomes of customer-to-customer aisle rage
.
JOURNAL OF RETAILING AND CONSUMER SERVICES
. 32:67-77.
Full Text via DOI:
10.1016/j.jretconser.2016.06.003
Web of Science:
000384806200009
2016
"I" value justice, but "we" value relationships: Self-construal effects on post-transgression consumer forgiveness
.
JOURNAL OF CONSUMER PSYCHOLOGY
. 26:265-274.
Full Text via DOI:
10.1016/j.jcps.2015.06.002
Web of Science:
000372766200008
2016
We are where we eat: How consumption contexts induce (un)healthful eating for stigmatized overweight consumers
.
JOURNAL OF CONSUMER PSYCHOLOGY
. 26:289-297.
Full Text via DOI:
10.1016/j.jcps.2015.06.015
Web of Science:
000372766200011
2016
Convenience and satisfaction: mediation of fairness and quality
.
SERVICE INDUSTRIES JOURNAL
. 36:239-260.
Full Text via DOI:
10.1080/02642069.2016.1186657
Web of Science:
000377297900005
2015
Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets
.
Customer Needs and Solutions
. 2:277-289.
Full Text via DOI:
10.1007/s40547-015-0053-0
2015
The impact of consumer avatars in Internet retailing on self-congruity with brands
.
MARKETING LETTERS
. 26:631-641.
Full Text via DOI:
10.1007/s11002-014-9296-z
2015
Creating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education
.
Marketing Education Review
. 25:233-243.
Full Text via DOI:
10.1080/10528008.2015.1044859
2015
Visualizing CSR: A visual framing analysis of US multinational companies
.
Journal of Marketing Communications
. 21:167-184.
Full Text via DOI:
10.1080/13527266.2012.740064
2015
The adoption of customer service improvement practices
.
MARKETING LETTERS
. 26:1-15.
Full Text via DOI:
10.1007/s11002-013-9263-0
Web of Science:
000349406300001
2015
Marketing an IPO issuer in early stages of the IPO process
.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
. 43:14-31.
Full Text via DOI:
10.1007/s11747-014-0393-6
Web of Science:
000348345800002
2014
The canny social judge: Predicting others' attitudes from sparse information
.
Journal of Experimental Social Psychology
. 53:145-155.
Full Text via DOI:
10.1016/j.jesp.2014.03.008
Web of Science:
000336771400016
2014
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administers grant
Consumer Decision Making Process. Student Serin
Family Business MBA - Flex Feasibility Study
Impact of livelihood-linked microfinance products and enterprise development trainings in a Dominican Republic inclusive distribution program
Impact of livelihood-linked products and enterprise development trainings in inclusive distribution programs
Linguistics & AI: Consumer Decision Making Process
My Mind & My Money