Understanding managers' strategic decision-making process Article

Boulding, W, Moore, MC, Staelin, R et al. (1994). Understanding managers' strategic decision-making process . Marketing Letters, 5(4), 413-426. 10.1007/BF00999214

cited authors

  • Boulding, W; Moore, MC; Staelin, R; Corfman, KP; Dickson, PR; Fitzsimons, G; Gupta, S; Lehmann, DR; Mitchell, DJ; Urbany, JE; Weitz, BA

abstract

  • This goal of this paper is to establish a research agenda that will lead to a stream of research that closes the gap between actual and normative strategic managerial decision making. We start by distinguishing strategic managerial decision making (choices) from other choices. Next, we propose a conceptual model of how managers make strategic decisions that is consistent with the observed gap between actual and normative decision making. This framework suggests a series of interesting issues, both descriptive and prescriptive in nature, about the strategic decision-making process that define our proposed research agenda. © 1994 Kluwer Academic Publishers.

authors

publication date

  • October 1, 1994

published in

Digital Object Identifier (DOI)

start page

  • 413

end page

  • 426

volume

  • 5

issue

  • 4