Boulding, W, Moore, MC, Staelin, R
et al. (1994). Understanding managers' strategic decision-making process
.
MARKETING LETTERS, 5(4), 413-426. 10.1007/BF00999214
Boulding, W, Moore, MC, Staelin, R et al. (1994). Understanding managers' strategic decision-making process
. MARKETING LETTERS, 5(4), 413-426. 10.1007/BF00999214