MARKETING LETTERS

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MARKETING LETTERS Journal

publication venue for

The adoption and disadoption of electric vehicles by innovators. 34:549-573. 2023
The effect of trust in management on salespeople's selling orientation. 33:381-397. 2022
The impact of consumer avatars in Internet retailing on self-congruity with brands. 26:631-641. 2015
The adoption of customer service improvement practices. 26:1-15. 2015
Market Segmentation Research: Beyond Within and Across Group Differences. 13:233-243. 2002
Explaining Individual and Task Differences in Consumer Attitudes toward Ambiguity. 11:117-127. 2000
Path dependencies and the long-term effects of routinized marketing decisions. 9:247-268. 1998
A regret theory approach to assessing consumer satisfaction. 8:229-238. 1997
Understanding managers' strategic decision-making process. 5:413-426. 1994
Competitive price-cutting momentum and pricing reactions. 2:393-402. 1991
Actual and perceived consumer vigilance in the retail grocery industry. 2:15-25. 1991
All's not fair in pricing: An initial look at the dual entitlement principle. 1:17-25. 1989
Charleston papers: Preface 1994

category

BUSINESS Category

International Standard Serial Number (ISSN)

0923-0645

Electronic International Standard Serial Number (EISSN)

1573-059X

journal abbreviation

MARKET LETT