Actual and perceived consumer vigilance in the retail grocery industry Article

Urbany, JE, Dickson, PR, Key, R. (1991). Actual and perceived consumer vigilance in the retail grocery industry . MARKETING LETTERS, 2(1), 15-25. 10.1007/BF00435192

cited authors

  • Urbany, JE; Dickson, PR; Key, R

authors

abstract

  • Economic theory suggests that price competition is in part driven by actively searching buyers. An exploratory study in a major midwestern grocery market revealed that executives responsible for pricing decisions overestimate the size of the price-driven shopping segment. The reasons behind this perception and its impact on pricing decisions are examined. © 1990 Kluwer Academic Publishers.

publication date

  • January 1, 1991

published in

Digital Object Identifier (DOI)

start page

  • 15

end page

  • 25

volume

  • 2

issue

  • 1