• Prior to joining Florida International University, Dr. Dickson was the Arthur C. Nielsen, Jr. Chair of Marketing Research at the University of Wisconsin-Madison. He is the author of several books including Introduction to Marketing (authored chapters one, two, and four), Marketing Management (second edition), Marketing Management: Instructors Manual (second edition), and Strategic Planning for Logistics. His research has been published in journals such as the Journal of Consumer Research, Comportamento Organizacional e Gestao (OB and Management), Journal of Marketing, Journal of Product Innovation, Journal of Economic Psychology, Marketing Letters, and others. He has won best paper awards from the American Marketing Association at their 1998 winter conference and from the Journal of Retailing in 1994. He also received the Harold H. Maynard Award for best theory paper from the Journal of Marketing in 1992.

research interests

  • International Marketing; Marketing: Hispanics

selected scholarly works & creative activities

full name

  • Peter Dickson


publication subject areas

Citation index-derived subject areas the researcher has published in