Market Segmentation, Product Differentiation, and Marketing Strategy
Article
Dickson, Peter R, Ginter, James L. (1987). Market Segmentation, Product Differentiation, and Marketing Strategy
. JOURNAL OF MARKETING, 51(2), 1-10. 10.1177/002224298705100201
Dickson, Peter R, Ginter, James L. (1987). Market Segmentation, Product Differentiation, and Marketing Strategy
. JOURNAL OF MARKETING, 51(2), 1-10. 10.1177/002224298705100201