Market Segmentation, Product Differentiation, and Marketing Strategy Article

Dickson, Peter R, Ginter, James L. (1987). Market Segmentation, Product Differentiation, and Marketing Strategy . JOURNAL OF MARKETING, 51(2), 1-10. 10.1177/002224298705100201

cited authors

  • Dickson, Peter R; Ginter, James L

authors

publication date

  • April 1, 1987

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 1

end page

  • 10

volume

  • 51

issue

  • 2