JOURNAL OF MARKETING

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JOURNAL OF MARKETING Journal

publication venue for

Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction. 86:66-86. 2022
Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations (Publication with Expression of Concern). 83:121-138. 2019
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?. 72:49-64. 2008
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?. 72:49-64. 2008
Grocery price setting and quantity surcharges. 67:34-46. 2003
Getting return on quality: Revenue expansion, cost reduction, or both?. 66:7-24. 2002
Determinants of Distribution Intensity. 60:39-51. 1996
The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory. 60:102-106. 1996
Price Search in the Retail Grocery Market. 60:91-104. 1996
Determinants of distribution intensity. 60:39-51. 1996
Price search in the retail grocery market. 60:91-104. 1996
Toward a General Theory of Competitive Rationality. 56:69. 1992
Toward a General Theory of Competitive Rationality. 56:69-83. 1992
The Price Knowledge and Search of Supermarket Shoppers. 54:42-53. 1990
Market Segmentation, Product Differentiation, and Marketing Strategy. 51:1. 1987
Market Segmentation, Product Differentiation, and Marketing Strategy. 51:1-10. 1987
Person-Situation: Segmentation's Missing Link. 46:56-64. 1982
The static and dynamic mechanics of competition: A comment on Hunt and Morgan's comparative advantage theory 1996

category

BUSINESS Category

International Standard Serial Number (ISSN)

0022-2429

journal abbreviation

J MARKETING