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JOURNAL OF MARKETING
Journal
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Overview
publication venue for
Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
. 86:66-86.
2022
Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations (Publication with Expression of Concern)
. 83:121-138.
2019
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
. 72:49-64.
2008
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
. 72:49-64.
2008
Grocery price setting and quantity surcharges
. 67:34-46.
2003
Getting return on quality: Revenue expansion, cost reduction, or both?
. 66:7-24.
2002
Determinants of Distribution Intensity
. 60:39-51.
1996
The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory
. 60:102-106.
1996
Price Search in the Retail Grocery Market
. 60:91-104.
1996
Determinants of distribution intensity
. 60:39-51.
1996
Price search in the retail grocery market
. 60:91-104.
1996
Toward a General Theory of Competitive Rationality
. 56:69.
1992
Toward a General Theory of Competitive Rationality
. 56:69-83.
1992
The Price Knowledge and Search of Supermarket Shoppers
. 54:42-53.
1990
Market Segmentation, Product Differentiation, and Marketing Strategy
. 51:1.
1987
Market Segmentation, Product Differentiation, and Marketing Strategy
. 51:1-10.
1987
Person-Situation: Segmentation's Missing Link
. 46:56-64.
1982
The static and dynamic mechanics of competition: A comment on Hunt and Morgan's comparative advantage theory
1996
Research
category
BUSINESS
Category
Identifiers
International Standard Serial Number (ISSN)
0022-2429
Other
journal abbreviation
J MARKETING