Market Segmentation, Product Differentiation, and Marketing Strategy Article

Dickson, Peter R, Ginter, James L. (1987). Market Segmentation, Product Differentiation, and Marketing Strategy . JOURNAL OF MARKETING, 51(2), 1. 10.2307/1251125

cited authors

  • Dickson, Peter R; Ginter, James L

authors

publication date

  • April 1, 1987

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing
  • 3507 Strategy, Management and Organisational Behaviour

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 1

volume

  • 51

issue

  • 2