Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? Article

Bahadir, S Cem, Bharadwaj, Sundar G, Srivastava, Rajendra K. (2008). Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? . JOURNAL OF MARKETING, 72(6), 49-64. 10.1509/jmkg.72.6.049

cited authors

  • Bahadir, S Cem; Bharadwaj, Sundar G; Srivastava, Rajendra K

authors

publication date

  • November 1, 2008

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3502 Banking, Finance and Investment
  • 3506 Marketing
  • 3507 Strategy, Management and Organisational Behaviour

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 49

end page

  • 64

volume

  • 72

issue

  • 6