Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
Article
Bahadir, S Cem, Bharadwaj, Sundar G, Srivastava, Rajendra K. (2008). Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
. JOURNAL OF MARKETING, 72(6), 49-64. 10.1509/jmkg.72.6.049
Bahadir, S Cem, Bharadwaj, Sundar G, Srivastava, Rajendra K. (2008). Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
. JOURNAL OF MARKETING, 72(6), 49-64. 10.1509/jmkg.72.6.049