Toward a General Theory of Competitive Rationality Article

Dickson, Peter Reid. (1992). Toward a General Theory of Competitive Rationality . JOURNAL OF MARKETING, 56(1), 69-83. 10.1177/002224299205600107

cited authors

  • Dickson, Peter Reid

authors

publication date

  • January 1, 1992

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3503 Business Systems In Context
  • 3506 Marketing
  • 3507 Strategy, Management and Organisational Behaviour

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 69

end page

  • 83

volume

  • 56

issue

  • 1