Person-Situation: Segmentation's Missing Link Article

Dickson, Peter R. (1982). Person-Situation: Segmentation's Missing Link . Journal of Marketing, 46(4), 56-64. 10.1177/002224298204600407

cited authors

  • Dickson, Peter R

authors

publication date

  • September 1, 1982

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing

Digital Object Identifier (DOI)

start page

  • 56

end page

  • 64

volume

  • 46

issue

  • 4