Distributor Portfolio Analysis and the Channel Dependence Matrix: New Techniques for Understanding and Managing the Channel Article

Dickson, Peter R. (1983). Distributor Portfolio Analysis and the Channel Dependence Matrix: New Techniques for Understanding and Managing the Channel . JOURNAL OF MARKETING, 47(3), 35-44. 10.1177/002224298304700305

cited authors

  • Dickson, Peter R

authors

publication date

  • June 1, 1983

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 35

end page

  • 44

volume

  • 47

issue

  • 3