Person-Situation: Segmentation's Missing Link Article

Dickson, Peter R. (1982). Person-Situation: Segmentation's Missing Link . JOURNAL OF MARKETING, 46(4), 56. 10.2307/1251362

cited authors

  • Dickson, Peter R

authors

publication date

  • January 1, 1982

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing
  • 3507 Strategy, Management and Organisational Behaviour

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 56

volume

  • 46

issue

  • 4