Rust, RT, Moorman, C, Dickson, PR. (2002). Getting return on quality: Revenue expansion, cost reduction, or both?
.
JOURNAL OF MARKETING, 66(4), 7-24. 10.1509/jmkg.66.4.7.18515
Rust, RT, Moorman, C, Dickson, PR. (2002). Getting return on quality: Revenue expansion, cost reduction, or both?
. JOURNAL OF MARKETING, 66(4), 7-24. 10.1509/jmkg.66.4.7.18515