Getting return on quality: Revenue expansion, cost reduction, or both? Article

Rust, RT, Moorman, C, Dickson, PR. (2002). Getting return on quality: Revenue expansion, cost reduction, or both? . JOURNAL OF MARKETING, 66(4), 7-24. 10.1509/jmkg.66.4.7.18515

keywords

  • ANTECEDENTS
  • Business
  • Business & Economics
  • CUSTOMER SATISFACTION
  • FIRMS
  • IMPACT
  • MANAGEMENT
  • MARKET ORIENTATION
  • MODEL
  • PERFORMANCE
  • PROFITABILITY
  • SERVICE QUALITY
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS INC

start page

  • 7

end page

  • 24

volume

  • 66

issue

  • 4