Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction Article

Umashankar, Nita, Bahadir, S Cem, Bharadwaj, Sundar. (2022). Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction . Journal of Marketing, 86(2), 66-86. 10.1177/00222429211024255

cited authors

  • Umashankar, Nita; Bahadir, S Cem; Bharadwaj, Sundar

authors

publication date

  • March 1, 2022

published in

keywords

  • ACQUIRING FIRMS
  • American Customer Satisfaction Index
  • Business
  • Business & Economics
  • FINANCIAL LEVERAGE
  • HORIZONTAL ACQUISITIONS
  • IMPACT
  • INNOVATION
  • MARKET
  • PROFITABILITY
  • REDEPLOYMENT
  • SALES
  • STOCK RETURNS
  • Social Sciences
  • attention-based view
  • board of directors
  • customer satisfaction
  • difference-in-differences
  • marketing in C-suite
  • mergers and acquisitions (M&As)
  • upper echelons theory

Digital Object Identifier (DOI)

start page

  • 66

end page

  • 86

volume

  • 86

issue

  • 2