Umashankar, Nita, Bahadir, S Cem, Bharadwaj, Sundar. (2022). Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
.
JOURNAL OF MARKETING, 86(2), 66-86. 10.1177/00222429211024255
Umashankar, Nita, Bahadir, S Cem, Bharadwaj, Sundar. (2022). Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
. JOURNAL OF MARKETING, 86(2), 66-86. 10.1177/00222429211024255