Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? Article

Bahadir, S Cem, Bharadwaj, Sundar G, Srivastava, Rajendra K. (2008). Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? . JOURNAL OF MARKETING, 72(6), 49-64. 10.1509/jmkg.72.6.49

Open Access

cited authors

  • Bahadir, S Cem; Bharadwaj, Sundar G; Srivastava, Rajendra K

authors

publication date

  • November 1, 2008

published in

keywords

  • Business
  • Business & Economics
  • CAPABILITIES
  • DETERMINANTS
  • EQUITY
  • FIRM
  • HORIZONTAL ACQUISITIONS
  • INTANGIBLE ASSETS
  • PERFORMANCE
  • RECOGNITION
  • RESOURCE-BASED VIEW
  • SUSTAINABLE COMPETITIVE ADVANTAGE
  • Social Sciences
  • brand equity
  • brand portfolio
  • brand valuation
  • marketing capability
  • mergers and acquisitions

Digital Object Identifier (DOI)

publisher

  • AMER MARKETING ASSOC

start page

  • 49

end page

  • 64

volume

  • 72

issue

  • 6