Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations Article

Sinha, Jayati, Bagchi, Rajesh. (2019). Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations . JOURNAL OF MARKETING, 83(4), 121-138. 10.1177/0022242919841595

keywords

  • AGGRESSION
  • Business
  • Business & Economics
  • CHANNEL
  • CULTURE
  • HEAT-STRESS
  • HOSTILITY
  • HOT
  • MODERATOR
  • PERFORMANCE
  • SUSTAINED ATTENTION
  • Social Sciences
  • WEATHER
  • aggression
  • ambient temperature
  • auctions
  • negotiations
  • willingness to pay

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS INC

start page

  • 121

end page

  • 138

volume

  • 83

issue

  • 4