The fundamentals of standardizing global marketing strategy Article

Viswanathan, Nanda K, Dickson, Peter R. (2007). The fundamentals of standardizing global marketing strategy . INTERNATIONAL MARKETING REVIEW, 24(1), 46-63. 10.1108/02651330710727187

cited authors

  • Viswanathan, Nanda K; Dickson, Peter R

sustainable development goals

authors

publication date

  • January 1, 2007

published in

keywords

  • ADAPTATION
  • Business
  • Business & Economics
  • COMPETITIVE ADVANTAGE
  • FIRM
  • INSIGHTS
  • KNOWLEDGE
  • PERFORMANCE
  • PRODUCT
  • RESOURCE-BASED VIEW
  • Social Sciences
  • international business
  • marketing strategy
  • modelling
  • standardization

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 46

end page

  • 63

volume

  • 24

issue

  • 1