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INTERNATIONAL MARKETING REVIEW
Journal
Overview
Research
Identifiers
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Overview
publication venue for
Global brand communities across borders: the Warhammer case
. 24:313-329.
2007
The fundamentals of standardizing global marketing strategy
. 24:46-63.
2007
The Role of Accent on the Credibility and Effectiveness of the International Business Person: The Case of Guatemala
. 9.
1992
An Interim Assessment of the Trade Provision's Impact
. 7.
1990
Research
category
BUSINESS
Category
Identifiers
International Standard Serial Number (ISSN)
0265-1335
