Global brand communities across borders: the Warhammer case Article

Cova, Bernard, Pace, Stefano, Park, David J. (2007). Global brand communities across borders: the Warhammer case . INTERNATIONAL MARKETING REVIEW, 24(3), 313-329. 10.1108/02651330710755311

International Collaboration

cited authors

  • Cova, Bernard; Pace, Stefano; Park, David J

authors

publication date

  • January 1, 2007

published in

keywords

  • Business
  • Business & Economics
  • CONSUMER CULTURE
  • CONSUMPTION
  • Social Sciences
  • brands
  • communities
  • culture

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 313

end page

  • 329

volume

  • 24

issue

  • 3