All's not fair in pricing: An initial look at the dual entitlement principle
Article
Urbany, JE, Madden, TJ, Dickson, PR. (1989). All's not fair in pricing: An initial look at the dual entitlement principle
. MARKETING LETTERS, 1(1), 17-25. 10.1007/BF00436145
Urbany, JE, Madden, TJ, Dickson, PR. (1989). All's not fair in pricing: An initial look at the dual entitlement principle
. MARKETING LETTERS, 1(1), 17-25. 10.1007/BF00436145