The paradox of a marketing planning capability
Article
Slotegraaf, RJ, Dickson, PR. The paradox of a marketing planning capability
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 32(4), 371-385. 10.1177/0092070304265217
Slotegraaf, RJ, Dickson, PR. The paradox of a marketing planning capability
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 32(4), 371-385. 10.1177/0092070304265217