The paradox of a marketing planning capability Article

Slotegraaf, RJ, Dickson, PR. The paradox of a marketing planning capability . Journal of the Academy of Marketing Science, 32(4), 371-385. 10.1177/0092070304265217

cited authors

  • Slotegraaf, RJ; Dickson, PR

sustainable development goals

authors

published in

keywords

  • BASIC PREMISES
  • Business
  • Business & Economics
  • DESIGN SCHOOL
  • ENVIRONMENT
  • IMPROVISATION
  • INDICATORS
  • PERFORMANCE
  • PRODUCT INNOVATION
  • RATIONALITY
  • STRATEGIC FLEXIBILITY
  • STRUCTURAL EQUATION MODELS
  • Social Sciences
  • improvisation
  • marketing planning capability
  • planning paradox
  • written marketing plan

Digital Object Identifier (DOI)

start page

  • 371

end page

  • 385

volume

  • 32

issue

  • 4