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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Journal
Overview
Research
Identifiers
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Overview
publication venue for
New product introductions for low-income consumers in emerging markets
. 48:914-940.
2020
What brand extensions need to fully benefit from their parental heritage
. 46:948-963.
2018
Marketing an IPO issuer in early stages of the IPO process
. 43:14-31.
2015
Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?
. 41:456-472.
2013
Outsourcing and its implications for market success: Negative curvilinearity, firm resources, and competition
. 40:329-346.
2012
Dynamic Strategic Thinking
. 29:216-237.
2001
Influence of catalog vs. store shopping and prior satisfaction on perceived risk
. 14:28-36.
1986
An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study
. 6:39-51.
1978
Dynamic strategic thinking
. 29:216-237.
The influence of cause-related marketing on consumer choice: Does one good turn deserve another?
. 28:248-262.
The paradox of a marketing planning capability
. 32:371-385.
Research
category
BUSINESS
Category
Identifiers
International Standard Serial Number (ISSN)
0092-0703