JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Journal

publication venue for

New product introductions for low-income consumers in emerging markets. 48:914-940. 2020
What brand extensions need to fully benefit from their parental heritage. 46:948-963. 2018
Marketing an IPO issuer in early stages of the IPO process. 43:14-31. 2015
Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?. 41:456-472. 2013
Outsourcing and its implications for market success: Negative curvilinearity, firm resources, and competition. 40:329-346. 2012
The paradox of a marketing planning capability. 32:371-385. 2004
Dynamic Strategic Thinking. 29:216-237. 2001
The influence of cause-related marketing on consumer choice: Does one good turn deserve another?. 28:248-262. 2000
Influence of catalog vs. store shopping and prior satisfaction on perceived risk. 14:28-36. 1986
An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study. 6:39-51. 1978
Dynamic strategic thinking. 29:216-237.

category

BUSINESS Category

International Standard Serial Number (ISSN)

0092-0703