The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Article

Barone, MJ, Miyazaki, AD, Taylor, KA. The influence of cause-related marketing on consumer choice: Does one good turn deserve another? . JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 28(2), 248-262. 10.1177/0092070300282006

cited authors

  • Barone, MJ; Miyazaki, AD; Taylor, KA

sustainable development goals

authors

published in

keywords

  • BRAND CHOICE
  • Business
  • Business & Economics
  • JUDGMENT
  • KNOWLEDGE
  • PERSUASION
  • RESPONSES
  • Social Sciences
  • VALUES

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS INC

start page

  • 248

end page

  • 262

volume

  • 28

issue

  • 2