The influence of cause-related marketing on consumer choice: Does one good turn deserve another?
Article
Barone, MJ, Miyazaki, AD, Taylor, KA. The influence of cause-related marketing on consumer choice: Does one good turn deserve another?
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 28(2), 248-262. 10.1177/0092070300282006
Barone, MJ, Miyazaki, AD, Taylor, KA. The influence of cause-related marketing on consumer choice: Does one good turn deserve another?
. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 28(2), 248-262. 10.1177/0092070300282006