Dr. Taylor’s research has been published in Organizational Behavior and Human Decision Making, Journal of Advertising Research, Journal of the Academy of Marketing Sciences, Marketing Letters, Journal of Services Marketing, Journal of Marketing Education, Psychology & Marketing, and other publications. She has also presented her research at numerous national and international conferences and is a frequent invited speaker for corporate executive development, student conferences and organizations, and both local and national media outlets.
Dr. Taylor has received various teaching awards including the Best Course and Best Professor (Professional MBA Cohort 53), 2013 Nicholls Prize for Creativity in Teaching, the 2012 Best Overall Marketing Professor Award, the 2002 University Award for Excellence in Undergraduate Teaching, and a Teaching Incentive Performance Award (1999). Her online courses have also received numerous awards including a 2014 Distinguished Course Award from FIU Online, a Blackboard Exemplary Course Award, and the Quality Matters designation. Professor Taylor has held various academic appointments during her career at FIU, including serving as the Macy's Retailing Chair (2008-2014), a Teaching Fellow in the Honors College (2003-2006), and the Barsky-Greenstein Case Professor (2000-2002).
Dr. Taylor is a member of the Society for Consumer Psychology, Association for Consumer Research, American Marketing Association, the Institute for Operations Research and Management Sciences, and the Society for Judgment and Decision Making. She has also been extremely active in working with student organizations such as the American Marketing Association and Alpha Kappa Psi, the international business fraternity, as well as mentoring students through the Women’s Center’s Mentoring Partnerships Project and MentorNet, an electronic mentoring project for women in the sciences, engineering, and business.
Cause Marketing; Consumer Satisfaction/Dissatisfaction; Medical Decision Making; Negotiations; Career Preparation