Building models for marketing decisions Book Review

Taylor, KA. (2001). Building models for marketing decisions . Journal of Marketing Research, 38(2), 278-279. 10.1509/jmkr.38.2.278.18839

keywords

  • Business
  • Business & Economics
  • Social Sciences

Digital Object Identifier (DOI)

start page

  • 278

end page

  • 279

volume

  • 38

issue

  • 2