Living "light green": the limits and lived experiences of green motherhood Article

Knibb, Jana Nekesa, Taylor, Kimberly. (2017). Living "light green": the limits and lived experiences of green motherhood . QUALITATIVE MARKET RESEARCH, 20(3), 370-389. 10.1108/QMR-06-2016-0049

keywords

  • Business
  • Business & Economics
  • CONSUMER DECISION-MAKING
  • CONSUMPTION
  • Eco-consumerism
  • Green consumers
  • Green marketing
  • Green moms
  • IDENTITY
  • Motherhood
  • Mothers
  • Social Sciences
  • VOLUNTARY SIMPLICITY

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 370

end page

  • 389

volume

  • 20

issue

  • 3