Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising

Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising Article

Taylor, Kimberly A, Knibb, Jana Nekesa. (2013). Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising . PSYCHOLOGY & MARKETING, 30(4), 318-331. 10.1002/mar.20608

Open Access

cited authors

Taylor, Kimberly A; Knibb, Jana Nekesa

sustainable development goals

SDG 03: Good Health and Well-being

authors

Taylor, Kimberly

publication date

April 1, 2013

webpage

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000315449100003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=e451fd656366bf1ec5554941920a9ccb

published in

PSYCHOLOGY & MARKETING Journal

keywords

APPEALS
Business
Business & Economics
GENDER
HISPANICS
Psychology
Psychology, Applied
SELF
Social Sciences
WOMEN

FIU Discovery

Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising Article

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sustainable development goals

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