Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising Article

Taylor, Kimberly A, Knibb, Jana Nekesa. (2013). Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising . PSYCHOLOGY & MARKETING, 30(4), 318-331. 10.1002/mar.20608

Open Access

cited authors

  • Taylor, Kimberly A; Knibb, Jana Nekesa

authors

publication date

  • April 1, 2013

published in

keywords

  • APPEALS
  • Business
  • Business & Economics
  • GENDER
  • HISPANICS
  • Psychology
  • Psychology, Applied
  • SELF
  • Social Sciences
  • WOMEN

Digital Object Identifier (DOI)

publisher

  • WILEY

start page

  • 318

end page

  • 331

volume

  • 30

issue

  • 4