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PSYCHOLOGY & MARKETING
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Overview
publication venue for
More than just your name: Public donations drive inferences of egoistic and altruistic motives
. 41:1854-1867.
2024
The impact of childhood environments on the sunk-cost fallacy
. 40:531-541.
2023
Effects of plan specificity and eveningness-morningness orientation on health goal pursuit
. 39:838-852.
2022
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
. 39:370-389.
2022
Beyond craving: Appetitive desire as a motivational antecedent of goal-directed action intentions
. 38:2169-2190.
2021
Cultural factors that impact brand personification strategy effectiveness
. 31:70-83.
2014
Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising
. 30:318-331.
2013
Motivation and ability as predictors of play behavior in state-sponsored lotteries: An empirical assessment of psychological control
. 18:973-983.
2001
The impact of social support on salesperson burnout and burnout components
. 17:13-26.
2000
Government-sponsored lotteries: Exploring purchase and nonpurchase motivations
. 16:1-20.
1999
Exploring the impact of personal values on socially oriented communications
. 2:267-278.
1985
Guest editorial: The psychology of pricing on the Internet
2003
Research
category
BUSINESS
Category
PSYCHOLOGY, APPLIED
Category
Identifiers
International Standard Serial Number (ISSN)
0742-6046
Electronic International Standard Serial Number (EISSN)
1520-6793
Other
journal abbreviation
PSYCHOL MARKET