Aguirre-Rodriguez, A. (2014). Cultural factors that impact brand personification strategy effectiveness
.
PSYCHOLOGY & MARKETING, 31(1), 70-83. 10.1002/mar.20676
Aguirre-Rodriguez, A. (2014). Cultural factors that impact brand personification strategy effectiveness
. PSYCHOLOGY & MARKETING, 31(1), 70-83. 10.1002/mar.20676