Aguirre-Rodriguez, Alexandra, Bagozzi, Richard P, Torres, Patricia L. (2021). Beyond craving: Appetitive desire as a motivational antecedent of goal-directed action intentions
.
PSYCHOLOGY & MARKETING, 38(12), 2169-2190. 10.1002/mar.21560
Aguirre-Rodriguez, Alexandra, Bagozzi, Richard P, Torres, Patricia L. (2021). Beyond craving: Appetitive desire as a motivational antecedent of goal-directed action intentions
. PSYCHOLOGY & MARKETING, 38(12), 2169-2190. 10.1002/mar.21560