Beyond craving: Appetitive desire as a motivational antecedent of goal-directed action intentions Article

Aguirre-Rodriguez, Alexandra, Bagozzi, Richard P, Torres, Patricia L. (2021). Beyond craving: Appetitive desire as a motivational antecedent of goal-directed action intentions . PSYCHOLOGY & MARKETING, 38(12), 2169-2190. 10.1002/mar.21560

cited authors

  • Aguirre-Rodriguez, Alexandra; Bagozzi, Richard P; Torres, Patricia L

sustainable development goals

authors

publication date

  • December 1, 2021

published in

keywords

  • APPRAISAL
  • ATTITUDES
  • BEHAVIORS
  • Business
  • Business & Economics
  • CONSUMPTION
  • DECISIONS
  • EMOTIONS
  • EXPERIENCE
  • INTERPLAY
  • Psychology
  • Psychology, Applied
  • RESISTANCE
  • SELF-REGULATION
  • Social Sciences
  • appetitive desire
  • craving
  • goal pursuit
  • intentions
  • motivation
  • self-control
  • self-regulation
  • temptation

Digital Object Identifier (DOI)

publisher

  • WILEY

start page

  • 2169

end page

  • 2190

volume

  • 38

issue

  • 12