The case for greater agency involvement in strategic partnerships
Article
Harris, J, Taylor, KA. (2003). The case for greater agency involvement in strategic partnerships
. JOURNAL OF ADVERTISING RESEARCH, 43(4), 346-352. 10.2501/JAR-43-4-346-352
Harris, J, Taylor, KA. (2003). The case for greater agency involvement in strategic partnerships
. JOURNAL OF ADVERTISING RESEARCH, 43(4), 346-352. 10.2501/JAR-43-4-346-352