The case for greater agency involvement in strategic partnerships Article

Harris, J, Taylor, KA. (2003). The case for greater agency involvement in strategic partnerships . JOURNAL OF ADVERTISING RESEARCH, 43(4), 346-352. 10.2501/JAR-43-4-346-352

cited authors

  • Harris, J; Taylor, KA

authors

publication date

  • December 1, 2003

published in

keywords

  • Business
  • Business & Economics
  • Communication
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • TAYLOR & FRANCIS LTD

start page

  • 346

end page

  • 352

volume

  • 43

issue

  • 4