JOURNAL OF ADVERTISING RESEARCH

Edit Your Profile

JOURNAL OF ADVERTISING RESEARCH Journal

publication venue for

Online Privacy Trustmarks Enhancing the Perceived Ethics of Digital Advertising. 51:511-523. 2011
Information source usage and purchase satisfaction: Implications for product-focused print media. 45:132-139. 2005
The case for greater agency involvement in strategic partnerships. 43:346-352. 2003
The case for greater agency involvement in strategic partnerships. 43:346-352. 2003
Assessing market value of event sponsoring: Corporate olympic sponsorships. 41:9-15. 2001

category

BUSINESS Category
COMMUNICATION Category

International Standard Serial Number (ISSN)

0021-8499

journal abbreviation

J ADVERTISING RES