Journal of Advertising Research

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Journal of Advertising Research Journal

publication venue for

The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception. 65:392-409. 2025
Online Privacy Trustmarks Enhancing the Perceived Ethics of Digital Advertising. 51:511-523. 2011
Information source usage and purchase satisfaction: Implications for product-focused print media. 45:132-139. 2005
The case for greater agency involvement in strategic partnerships. 43:346-352. 2003
The case for greater agency involvement in strategic partnerships. 43:346-352. 2003
Assessing market value of event sponsoring: Corporate Olympic sponsorships. 41:9-15.

International Standard Serial Number (ISSN)

0021-8499

Electronic International Standard Serial Number (EISSN)

1740-1909