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JOURNAL OF ADVERTISING RESEARCH
Journal
Overview
Research
Identifiers
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Overview
publication venue for
Online Privacy Trustmarks Enhancing the Perceived Ethics of Digital Advertising
. 51:511-523.
2011
Information source usage and purchase satisfaction: Implications for product-focused print media
. 45:132-139.
2005
The case for greater agency involvement in strategic partnerships
. 43:346-352.
2003
The case for greater agency involvement in strategic partnerships
. 43:346-352.
2003
Assessing market value of event sponsoring: Corporate olympic sponsorships
. 41:9-15.
2001
Research
category
BUSINESS
Category
COMMUNICATION
Category
Identifiers
International Standard Serial Number (ISSN)
0021-8499
Other
journal abbreviation
J ADVERTISING RES