Assessing market value of event sponsoring: Corporate Olympic sponsorships Article

Miyazaki, AD, Morgan, AG. Assessing market value of event sponsoring: Corporate Olympic sponsorships . JOURNAL OF ADVERTISING RESEARCH, 41(1), 9-15. 10.2501/JAR-41-1-9-15

cited authors

  • Miyazaki, AD; Morgan, AG

authors

published in

keywords

  • Business
  • Business & Economics
  • COMPANY
  • Communication
  • IMPACT
  • PRODUCT
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • ADVERTISING RES FOUNDATION

start page

  • 9

end page

  • 15

volume

  • 41

issue

  • 1