Anthony Miyazaki is a brand strategist, productivity evangelist, and marketing educator. He is a believer in smart work, hard work, and the value of tangible results. In addition to his career as a Professor of Marketing, he has served as the head of the FIU Department of Marketing and Logistics, the Executive Director of Marketing and Analytics for the FIU College of Business, as well as in several marketing roles in banking and B2B supply and services.
In his role as Executive Director of Marketing and Analytics for the FIU College of Business (February 2018 to May 2021), his first task was to direct the lead-generation marketing for all graduate programs as well as manage the centralized sales teams with a goal of increasing Fall 2018 enrollments by 5% over the previous year during a time when enrollments were expected to decrease. His teams delivered a 25% increase in graduate enrollments (906 vs. 723 the previous year). Spring 2019 enrollments increased an additional 5%+. They achieved these first-year results with a lower cost per acquisition over the previous year (including a $13,000+ savings per acquisition for the online MBA). His teams continued to increase enrollments, with over a 30% increase the following spring semester and further increases after that.
As the head of the FIU Department of Marketing and Logistics (January 2013 to August 2022), Anthony and his team achieved unprecedented growth, effectiveness, and efficiency. They created, refined, and developed their brands, and demonstrated their successes with considerable ROI. Early in his tenure as department head, he led the transformation from being the Department of Marketing to the Department of Marketing and Logistics by adding a logistics undergraduate degree. From there, the growth continued with the creation of additional (and more rigorous undergraduate certifications), the creation of the Master of Science in Marketing, the creation of the Master of Science in Logistics and Supply Chain Management, the creation of the nationally-recognized FIU Global Sales Lab, and the reinstatement of the marketing doctoral program. The MS in Marketing (MSM) is the only graduate degree in marketing that has a three-part focus on Digital Marketing, Brand Development, and Marketing Analytics. It has been ranked in the Top 10 in the U.S. for 5 years running. The MSLSCM has been ranked in the Top 10 as well.
Anthony often shares his thoughts on marketing, productivity, social media, branding, etc. on his YouTube channel (https://YouTube.com/AnthonyMiyazaki) and invites those interested in marketing to connect with him on LinkedIn.
Anthony has consulted over the years with both for-profit and non-profit organizations, with a focus on marketing research, strategic planning, digital marketing, and marketing information systems. Notable projects include research, strategic planning, and training work involving BellSouth, Kodak, Visa, South Florida Blood Banks, KHI Engineering, and a National Geographic affiliate group.
He received his Ph.D. in marketing with a cognate in psychology in from the University of South Carolina. He holds a Bachelor of Science degree in marketing from the University of Utah. He previously was a marketing professor at the University of Miami where he taught strategic marketing management, market analysis, and strategic planning at the undergraduate, MBA, and executive MBA levels. He taught in a number of executive on-site programs at American Express, Office Depot, West Palm Beach, and Nassau, Bahamas,earning him the Excellence in Teaching Award from the University of Miami School of Business, as well as the university-wide UM Excellence in Teaching Award. He has continued his dedication to excellence in teaching at Florida International University with additional teaching awards. He was one of the first to teach in the FIU College of Business hybrid learning program which combines in-class learning with online learning, as well as one of the first to teach in the fully online program. He has published in a variety of academic journals including Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Psychology & Marketing, Journal of Business Research, Journal of Advertising Research, Journal of Business Logistics, and Journal of Services Marketing.
research interests
- Consumer Psychology - Buying Decision Processes - Marketer Decision Making - Communication & Legal Disclosure of Risk Information - Marketing and Consumption of High-Risk Products and Activities - Online Consumer Privacy - Pricing Management and Consumer Price Perceptions - Technology Marketing (including artificial intelligence) - Retail Marketing - Marketing Ethics - Marketing Education - Digital Marketing and Social Media Marketing