Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products Article

Miyazaki, Anthony D, Aguirre Rodriguez, Alexandra, Langenderfer, Jeff. (2009). Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products . JOURNAL OF PUBLIC POLICY & MARKETING, 28(1), 71-84. 10.1509/jppm.28.1.71

keywords

  • ATTITUDES
  • BEHAVIOR
  • Business
  • Business & Economics
  • PERCEPTIONS
  • PIRACY
  • PSYCHOLOGICAL REACTANCE
  • Social Sciences
  • consumer behavior
  • intellectual property
  • piracy
  • pricing
  • scarcity

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS INC

start page

  • 71

end page

  • 84

volume

  • 28

issue

  • 1