Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products Article

Miyazaki, Anthony D, Aguirre Rodriguez, Alexandra, Langenderfer, Jeff. Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products . Journal of Public Policy and Marketing, 28(1), 71-84. 10.1509/jppm.28.1.71

cited authors

  • Miyazaki, Anthony D; Aguirre Rodriguez, Alexandra; Langenderfer, Jeff

keywords

  • ATTITUDES
  • BEHAVIOR
  • Business
  • Business & Economics
  • PERCEPTIONS
  • PIRACY
  • PSYCHOLOGICAL REACTANCE
  • Social Sciences
  • consumer behavior
  • intellectual property
  • piracy
  • pricing
  • scarcity

Digital Object Identifier (DOI)

start page

  • 71

end page

  • 84

volume

  • 28

issue

  • 1