Consumer response to retailer use of cause-related marketing: Is more fit better?
Article
Barone, Michael J, Norman, Andrew T, Miyazaki, Anthony D. (2007). Consumer response to retailer use of cause-related marketing: Is more fit better?
. JOURNAL OF RETAILING, 83(4), 437-445. 10.1016/j.jretai.2007.03.006
Barone, Michael J, Norman, Andrew T, Miyazaki, Anthony D. (2007). Consumer response to retailer use of cause-related marketing: Is more fit better?
. JOURNAL OF RETAILING, 83(4), 437-445. 10.1016/j.jretai.2007.03.006