Consumer response to retailer use of cause-related marketing: Is more fit better? Article

Barone, Michael J, Norman, Andrew T, Miyazaki, Anthony D. (2007). Consumer response to retailer use of cause-related marketing: Is more fit better? . JOURNAL OF RETAILING, 83(4), 437-445. 10.1016/j.jretai.2007.03.006

keywords

  • Business
  • Business & Economics
  • COMPANY
  • MOTIVATION
  • Social Sciences
  • cause-related marketing
  • charitable contributions
  • corporate social responsibility
  • retailer-cause fit

Digital Object Identifier (DOI)

publisher

  • ELSEVIER SCIENCE INC

start page

  • 437

end page

  • 445

volume

  • 83

issue

  • 4