Disclosure of odds information: An experimental investigation of odds format and numeric complexity Article

Sprott, DE, Hardesty, DM, Miyazaki, AD. Disclosure of odds information: An experimental investigation of odds format and numeric complexity . JOURNAL OF PUBLIC POLICY & MARKETING, 17(1), 11-23. 10.1177/074391569801700103

cited authors

  • Sprott, DE; Hardesty, DM; Miyazaki, AD

authors

published in

keywords

  • Business
  • Business & Economics
  • DECISION
  • DISPLAYS
  • GAMES
  • PREFERENCE REVERSALS
  • RISK
  • Social Sciences
  • WARNING LABELS

Digital Object Identifier (DOI)

publisher

  • AMER MARKETING ASSOC

start page

  • 11

end page

  • 23

volume

  • 17

issue

  • 1