The effect of multiple extrinsic cues on quality perceptions: A matter of consistency Article

Miyazaki, AD, Grewal, D, Goodstein, RC. (2005). The effect of multiple extrinsic cues on quality perceptions: A matter of consistency . JOURNAL OF CONSUMER RESEARCH, 32(1), 146-153. 10.1086/429606

keywords

  • BRAND-NAME
  • Business
  • Business & Economics
  • IMPACT
  • INFORMATION
  • JUDGMENTS
  • PERSUASION
  • PRICE
  • PRODUCT EVALUATIONS
  • RETAILER REPUTATION
  • SIGNALS
  • Social Sciences
  • WARRANTY

Digital Object Identifier (DOI)

publisher

  • OXFORD UNIV PRESS INC

start page

  • 146

end page

  • 153

volume

  • 32

issue

  • 1