The effect of multiple extrinsic cues on quality perceptions: A matter of consistency
Article
Miyazaki, AD, Grewal, D, Goodstein, RC. (2005). The effect of multiple extrinsic cues on quality perceptions: A matter of consistency
. JOURNAL OF CONSUMER RESEARCH, 32(1), 146-153. 10.1086/429606
Miyazaki, AD, Grewal, D, Goodstein, RC. (2005). The effect of multiple extrinsic cues on quality perceptions: A matter of consistency
. JOURNAL OF CONSUMER RESEARCH, 32(1), 146-153. 10.1086/429606