Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility
Article
Featherman, Mauricio S, Miyazaki, Anthony D, Sprott, David E. (2010). Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility
. JOURNAL OF SERVICES MARKETING, 24(2-3), 219-229. 10.1108/08876041011040622
Featherman, Mauricio S, Miyazaki, Anthony D, Sprott, David E. (2010). Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility
. JOURNAL OF SERVICES MARKETING, 24(2-3), 219-229. 10.1108/08876041011040622