Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility Article

Featherman, Mauricio S, Miyazaki, Anthony D, Sprott, David E. (2010). Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility . JOURNAL OF SERVICES MARKETING, 24(2-3), 219-229. 10.1108/08876041011040622

keywords

  • ACCEPTANCE
  • Banking
  • Business
  • Business & Economics
  • CONSUMER PERCEPTIONS
  • DIMENSIONS
  • ELECTRONIC COMMERCE
  • Internet
  • POLICY
  • Privacy
  • Risk management
  • SECURITY
  • STRATEGIES
  • Social Sciences
  • TECHNOLOGY
  • TRUST
  • WILLINGNESS

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 219

end page

  • 229

volume

  • 24

issue

  • 2-3