JOURNAL OF SERVICES MARKETING

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JOURNAL OF SERVICES MARKETING Journal

publication venue for

The turbulent future of expertise and training markets. 38:43-55. 2024
Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility. 24:219-229. 2010
Hispanic vs non-Hispanic response to online self-service tasks: Implications for perceived quality and patronage intentions. 21:520-529. 2007
Increasing the persuasiveness of a service guarantee: The role of service process evidence. 15:147-159. 2001
Why do customers switch? The dynamics of satisfaction versus loyalty. 12:177-194. 1998
Service quality perspectives and satisfaction in private banking 2000

category

BUSINESS Category

International Standard Serial Number (ISSN)

0887-6045

journal abbreviation

J SERV MARK