Increasing the persuasiveness of a service guarantee: The role of service process evidence
Article
Marmorstein, H, Sarel, D, Lassar, WM. (2001). Increasing the persuasiveness of a service guarantee: The role of service process evidence
. JOURNAL OF SERVICES MARKETING, 15(2), 147-159. 10.1108/08876040110387935
Marmorstein, H, Sarel, D, Lassar, WM. (2001). Increasing the persuasiveness of a service guarantee: The role of service process evidence
. JOURNAL OF SERVICES MARKETING, 15(2), 147-159. 10.1108/08876040110387935