Lassar, Walfried Graduate Faculty



  • Dr. Lassars research has been published in journals such as the Journal of Marketing, Strategic Management Journal, Journal of Business and Psychology, Journal of Retailing, and Journal of Business Research. Before joining FIU in 1998, he taught and conducted research at the Owen Graduate School of Management at Vanderbilt University, the Whittemore School of Business and Economics at the University of New Hampshire, and the University of Miami. He has served as a consultant for the United Research Company and held marketing management positions at Howell Computer Company and Procter and Gamble, GmbH, in Frankfurt, Germany.

research interests

  • Hispanic Internet Usage; Marketing Channels; New Product Development and Management; Services Business

selected scholarly works & creative activities

full name

  • Walfried Lassar


publication subject areas

Citation index-derived subject areas the researcher has published in