Roy, Sanjit Kumar, Balaji, MS, Soutar, Geoff
et al. (2018). Customer engagement behavior in individualistic and collectivistic markets
.
JOURNAL OF BUSINESS RESEARCH, 86 281-290. 10.1016/j.jbusres.2017.06.001
Roy, Sanjit Kumar, Balaji, MS, Soutar, Geoff et al. (2018). Customer engagement behavior in individualistic and collectivistic markets
. JOURNAL OF BUSINESS RESEARCH, 86 281-290. 10.1016/j.jbusres.2017.06.001