Customer engagement behavior in individualistic and collectivistic markets Article

Roy, Sanjit Kumar, Balaji, MS, Soutar, Geoff et al. (2018). Customer engagement behavior in individualistic and collectivistic markets . Journal of Business Research, 86 281-290. 10.1016/j.jbusres.2017.06.001

Open Access International Collaboration

cited authors

  • Roy, Sanjit Kumar; Balaji, MS; Soutar, Geoff; Lassar, Walfried M; Roy, Rajat

authors

publication date

  • May 1, 2018

published in

keywords

  • ANTECEDENTS
  • Affective trust
  • Business
  • Business & Economics
  • Cognitive trust
  • Customer engagement behavior
  • Developing markets
  • EXCHANGE
  • FAIRNESS
  • FUNDAMENTAL PROPOSITIONS
  • LOYALTY
  • MODEL
  • ORGANIZATIONAL JUSTICE
  • PLS-MGA
  • Service fairness
  • Social Sciences
  • TRUST
  • TRUSTWORTHINESS
  • VALUE CO-CREATION

Digital Object Identifier (DOI)

start page

  • 281

end page

  • 290

volume

  • 86