Customer engagement behaviors: The role of service convenience, fairness and quality Article

Roy, Sanjit Kumar, Shekhar, Vaibhav, Lassar, Walfried M et al. (2018). Customer engagement behaviors: The role of service convenience, fairness and quality . JOURNAL OF RETAILING AND CONSUMER SERVICES, 44 293-304. 10.1016/j.jretconser.2018.07.018

International Collaboration

cited authors

  • Roy, Sanjit Kumar; Shekhar, Vaibhav; Lassar, Walfried M; Chen, Tom

authors

publication date

  • September 1, 2018

published in

keywords

  • Business
  • Business & Economics
  • CITIZENSHIP BEHAVIORS
  • CONSUMER SATISFACTION
  • Customer engagement behavior
  • Customer helping behavior
  • LOYALTY
  • MEDIATING ROLE
  • MODELS
  • PERCEPTIONS
  • Partial least squares path modelling
  • RETAIL
  • SCALE DEVELOPMENT
  • Service convenience
  • Service fairness
  • Social Sciences
  • VALUE CO-CREATION
  • WORD-OF-MOUTH
  • Word-of-mouth

Digital Object Identifier (DOI)

publisher

  • ELSEVIER SCI LTD

start page

  • 293

end page

  • 304

volume

  • 44