Why do customers switch? The dynamics of satisfaction versus loyalty
Article
Mittal, B, Lassar, WM. (1998). Why do customers switch? The dynamics of satisfaction versus loyalty
. JOURNAL OF SERVICES MARKETING, 12(3), 177-194. 10.1108/08876049810219502
Mittal, B, Lassar, WM. (1998). Why do customers switch? The dynamics of satisfaction versus loyalty
. JOURNAL OF SERVICES MARKETING, 12(3), 177-194. 10.1108/08876049810219502