Consumer responses to the timing of product breakdowns in the presence of manufacturers' warranties Article

Lassar, WM, Grewal, D, Marmorstein, H. (1999). Consumer responses to the timing of product breakdowns in the presence of manufacturers' warranties . Journal of Business and Psychology, 14(2), 355-371. 10.1023/A:1022155527818

keywords

  • BRAND
  • Business
  • Business & Economics
  • MORAL HAZARD
  • PRICE
  • Psychology
  • Psychology, Applied
  • QUALITY
  • SIGNALS
  • Social Sciences

Digital Object Identifier (DOI)

start page

  • 355

end page

  • 371

volume

  • 14

issue

  • 2