The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites A consumer perspective

The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites A consumer perspective Article

Roy, Sanjit Kumar, Lassar, Walfried M, Butaney, Gul T. (2014). The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites A consumer perspective . EUROPEAN JOURNAL OF MARKETING, 48(9-10), 1828-1849. 10.1108/EJM-04-2013-0193

International Collaboration

cited authors

Roy, Sanjit Kumar; Lassar, Walfried M; Butaney, Gul T

authors

Lassar, Walfried

publication date

January 1, 2014

webpage

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000343343900013&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=e451fd656366bf1ec5554941920a9ccb

published in

EUROPEAN JOURNAL OF MARKETING Journal

keywords

ANTECEDENTS
Business
Business & Economics
E-retailing
E-servicscapes
FIT INDEXES
INFORMATION-SYSTEMS SUCCESS
INTENTIONS
INTERNET
Loyalty
ONLINE
SATISFACTION
SERVICE QUALITY
Social Sciences
Stickiness
Structural equation modelling
TRUST
WEB SITE
Website quality

Digital Object Identifier (DOI)

https://doi.org/10.1108/ejm-04-2013-0193

publisher

EMERALD GROUP PUBLISHING LTD

start page

1828

end page

1849

volume

issue

9-10

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