European Journal of Marketing

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European Journal of Marketing Journal

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The effectiveness of using visible disabilities in brand ads: when and why it works. 60:510-543. 2026
How social media usage and the fear of missing out impact minimalistic consumption. 58:1083-1114. 2024
Attraction and compromise effects under social exclusion. 57:2076-2111. 2023
Acculturation and consumer loyalty among immigrants: a cross-national study. 48:1579-1599. 2014
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites A consumer perspective. 48:1828-1849. 2014

International Standard Serial Number (ISSN)

0309-0566

Electronic International Standard Serial Number (EISSN)

1758-7123