The effectiveness of using visible disabilities in brand ads: when and why it works Article

Sewak, Sphurti, Sinha, Jayati. (2026). The effectiveness of using visible disabilities in brand ads: when and why it works . EUROPEAN JOURNAL OF MARKETING, 10.1108/EJM-12-2023-0886

cited authors

  • Sewak, Sphurti; Sinha, Jayati

authors

publication date

  • January 23, 2026

published in

keywords

  • BEAUTY
  • Business
  • Business & Economics
  • CONSUMPTION
  • Consumer-brand relationships
  • DIVERSITY
  • EQUITY
  • GENDER
  • IDENTITY
  • INCLUSION
  • INTERSECTIONALITY
  • Inclusive advertising
  • Intersectionality
  • REPRESENTATION
  • SOCIAL-DOMINANCE ORIENTATION
  • Social Sciences
  • Visible disabilities

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD